On Tuesday, June 24, Cherokee Health Systems announced that the organization has rebranded to “River Valley Health.”
According to a press release, the new brand has evolved since 1960 — when it began as a small community mental health clinic in Morristown, Tenn.
Over the decades, the non-profit healthcare provider has grown into a regional healthcare leader … streamlining access to high-quality, comprehensive care for people across Tennessee, regardless of their ability to pay.
For more than six decades, Cherokee Health Systems has built a nationally recognized model of integrated care, combining primary care, behavioral health, dental, pharmacy and vision services, according to Tuesday’s release. … Today, River Valley Health carries that legacy forward, serving 70,000 patients in East Tennessee.
With 20 clinics in a dozen counties, two mobile clinics and “robust” telehealth services, the newly branded River Valley Health has expanded its service and scope with the launch of a pharmacy delivery program and the GetWellNow walk-in clinics.
“Under the guidance of our Board of Directors, we’ve engaged employees, patients and community partners in a thorough, year-long process to create a refreshed identity that mirrors who we are today and supports our vision for serving our communities in the years to come,” said Dr. Parinda Khatri, CEO of River Valley Health.
“This new brand draws inspiration from the strength and identity of our region, and the patients we’re honored to serve each day.”
River Valley Health is dedicated to compassionate, whole-person care that helps individuals and families thrive, the press release concluded.
This transformation honors more than 65 years of impact and sets the stage for the next 65 years of growth — while maintaining the mission, vision and commitment to community health.
