Family vacations are supposed to be a break, but for many parents, they come with a second job. So it is hardly surprising that in the latest U.S. Family Travel Survey, 43% of parents said planning and booking a trip themselves can be time-consuming or confusing, while 56% said they would value having a travel advisor handle the logistics.

Parents are no longer the only ones who steer family travel plans. Kids now act more like essential co-planners, shaping where families go, what they do, where they stay, and even what they wear.